SHB accompanies Vietnam Card Day 2025, promoting cashless payments.
Thursday, Oct/09/2025 - 06:57
(L&D)-As a Sponsor of Vietnam Card Day 2025, Saigon – Hanoi Commercial Joint Stock Bank (SHB) promises to bring customers, especially Gen Z, modern and secure payment experiences along with numerous attractive offers, contributing to promoting cashless habits within the community.
With the theme “One Touch – Millions of Trusts,” Vietnam Card Day 2025 continues to affirm the spirit of innovation, creativity, and breakthrough in the digital era. The event aims to make cashless payments more popular and accessible to a wide range of customers while promoting smart, safe, and modern spending habits across society. It also serves as a practical activity contributing to the realization of the Government’s Resolution No. 57 on promoting digital payments, laying the foundation for future advancements in finance and technology.
Vietnam Card Day 2025 is co-organized by Tien Phong Newspaper and the National Payment Corporation of Vietnam (NAPAS) under the content direction of the State Bank of Vietnam, taking place from September 26 to October 26, 2025.
SHB accompanies Vietnam Card Day 2025, promoting cashless payments.
The highlight of the event is “Wave Festival” — a vibrant two-day celebration taking place on October 18–19 at Bach Khoa Stadium, Hanoi. It will feature the debut mega concert “Touch Vietnam,” gathering many popular artists, with 5,000 free tickets for students. The festival also brings together hundreds of booths from banks, financial institutions, technology firms, education, fashion, and food brands, creating an all-in-one experience space tailored for young people.
Here, visitors can immerse themselves in a dynamic tech-entertainment zone — from QR scanning, contactless payments, and e-wallets to thousands of gifts and special offers. The combination of technology, music, and shopping transforms Vietnam Card Day 2025 into a true “digital finance festival,” where young people can freely explore a cashless lifestyle.
As a sponsor, SHB introduces various exciting activities such as guiding customers to open eKYC online accounts, own beautiful account numbers, issue new international debit cards, and experience the new-generation digital banking app SHB SAHA.
In addition, SHB offers numerous exclusive incentives for customers who open new products and services during the event — from physical gifts and shopping vouchers to referral reward programs. These offers not only bring practical benefits to customers but also help spread the trend of smart and safe spending.
SHB offers many exclusive incentives to customers who open new products and services within the framework of Vietnam Card Day.
Specifically, customers who open a new eKYC online account via the SHB SAHA app will immediately receive a mobile top-up discount code. For those who love personalization, SHB also offers the option to choose a “beautiful account number” at a preferential — even 100% waived — fee. These programs not only make banking access faster and more convenient but also allow young users to express their individuality.
In daily transactions, SHB provides many practical incentives such as discounts on mobile top-ups during “golden days” or referral programs where both referrers and referees receive gifts. This demonstrates SHB’s commitment to accompanying customers’ spending habits and promoting digital experiences within the Gen Z community.
Alongside the event series, SHB’s international debit card offers attractive benefits for both new and existing customers — from mobile top-up eVouchers and SHB Rewards points to cashback of up to 300,000 VND per month. Through these initiatives, SHB reaffirms its commitment to promoting cashless payments, helping customers spend safely, modernly, and more rewardingly.
SHB offers many attractive benefits to both new and existing customers.
A representative of SHB stated that Vietnam Card Day 2025 is an opportunity for the bank to get closer to customers — especially Gen Z, a dynamic generation ready to embrace innovation and technology. Through this event, SHB aims to offer modern, secure payment experiences with added value, contributing to the promotion of cashless spending habits.
“SHB warmly invites all customers, residents of the capital, and young people to visit our booth to experience, explore, and enjoy the exclusive offers we have prepared,” the SHB representative emphasized.
After nearly 32 years of establishment and development, SHB has leveraged its inherent strengths and achieved strong business growth, actively expanding its operational scale, diversifying products and services, developing its customer base, recovering bad debts, and applying modern banking technologies to enhance efficiency and productivity.
As part of its comprehensive and transformative strategy, SHB is currently focusing on four pillars: reforming mechanisms, policies, regulations, and procedures; positioning people as the core; placing customers and the market at the center; and modernizing information technology through digital transformation.
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